This week Lifelong Londoner is in New York, the
second most exciting city in the world.
There’s a
lot of justified concern about the way in which growing economic inequality is
prompting a stratification and atomisation of societies around the world, and
this is more evident in the USA than anywhere else. However, a ball game
remains a profoundly inclusive event, hardwired into Americans young. Every
age, every race, every class is there; push chairs, and even baby slings, are
commonplace. The Yankees stadium is so well designed that there is virtually no
distinction of rank by seating, and all the seats have a pretty much equally
good view of the game. There are none of the empty rows backed by hospitality
suites filled with schmoozers ignoring the game that are the bane of British
sporting events. There is, however, a lot – a lot – of advertising. Everything
and everyone is sponsored by somebody. Players are announced by a ‘call to the
bullpen’ from a phone company. If you see the Yankees score more than six runs,
you get 10% off your next pizza. There is even an official hospital for the
Yankees, which presumably gets first dibs every time someone gets brained by a
100 mph ball.
There is
also a lot of food and drink, and large parts of the game are spent queuing for
it and consuming it. Mindful of the obesity epidemic, all outlets display
calorie counts in lettering as big as – sometimes bigger than – prices. (French
fries with cheese will set you back $7 and 1,327 calories.) I was flattered to
be asked for ID before I could buy a beer, despite it being 31 years since I
passed the minimum age for purchasing alcohol in the US. The beer was so weak,
however, I could have been 41 years younger and it wouldn’t have had much
effect on me. The famous American service ethic is everywhere; we are not
customers, we are guests, and even the toilets, foul smelling, squalid places
in British stadiums, have a mission statement. (‘It is our mission to offer our
guests the highest possible levels of comfort with regards to quality and
cleanliness.’)
The hostly
duty extends to ensuring that there is not a moment’s rest from being
entertained during the game. Singalong tunes are played continually, with
lyrics flashed on the screen, alternating with automated rhythmic clapping. Should
the crowd show any signs of slacking off, a cartoon character appears and
shouts the message GET LOUDER. I CAN’T HEAR YOU. GET LOUDER !!! During one
break, a soldier just returned from Afghanistan posed by the plate with his
wife and family and was announced as ‘Veteran of the Game’, while we all stood,
put our hands on our hearts and sang ‘God Bless America’; this was abruptly
followed by a compulsory singalong of ‘Take Me Out to the Ball Game’. The big screen
shows not just scores, stats and replays, but constantly cuts away to different
parts of the ground, encouraging people to perform for the camera. This
happened so often that I feel sure every spectator was covered at some point
(we were caught singing along to ‘YMCA’ – had they forgotten it started life as
a covert gay anthem?) A second screen flashes up welcomes to cub scout packs
and congratulations on birthdays and golden wedding anniversaries. One message
asked Karen Hudson to make someone (unnamed) the happiest man alive. What if
Karen Hudson wanted to say no?
The overall
effect is like being at a child’s birthday party: the piles of food soaked in
sugar, fat and salt, the loud music, the singalongs, the primary colours, the
manically short attention spans, the insistence that no one is left out, the
black and white moral code, the sentimentality, and, at the back of it, the
discreet but firm grip of parental control. And I have to say it was the most
tremendous fun. Much as I love my outings to Lord’s, six hours sitting down
watching not much happen can be a very long time, but this three hours went by
in a flash, and my ten year old daughter enjoyed it almost as much as I did. If
I lived in New York, I’d get a season ticket. At the end of the game, as Frank
Sinatra belted out ‘New York, New York’ on a loop in honour of the Yankees’ 7 –
4 thrashing of the Boston Red Sox, the man next to me turned and said to this
ironic Limey, ‘Not much like cricket, is it? You have a good one, now.’
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